Tuesday, June 9, 2015

How to Discover Your Personal Brand

Personal branding Raina Kropp San Diego HR Mom
Everyone talks about having a Personal Brand, but how do you know what yours is?  How do you Discover Your Personal Brand?

I personally am a huge advocate of personal branding and was inspired after watching a webinar by Becka Robinson on the topic.  She had a new spin on it that I had not heard before, which I would like to share.

Basically, your brand is How You Tell Your Story without words.
It's a Visual Representation, a collection of looks on social media across different platforms that together represents who you are and what you are about.

Your brand connects you with people.  It's the secret sauce that connects you to strangers.  Have you ever read someone's blog or visited their profile and thought, "Wow, I think we could be best friends."  Or you just have this feeling like you know them, even though you've never met them in person?  Those are signs of a strong personal brand.

If you find yourself automatically assigning character traits to someone you haven't met, like they seem "caring, altruistic, funny, genuine," then they probably have effective branding.

Okay, so how to discover your own.


Set a timer for 30 minutes.  Go to Pinterest  and pin without thinking.  Just pin things that appeal to you, that you're naturally drawn to and like.  It could be fonts, colors, pictures, quotes, anything.  This will help you see your personal style.

Once you are done, step back and peruse your Board.  What do you see?  Perhaps enlist a friend to look at it for you and have them describe the story it tells them.  Ask them to describe the type of person it makes them think about and what character traits that person has.  Use it as a spring board.  Once you can articulate the story it tells, it should help you define and discover what your personal brand is, which will help you create a cohesive brand across all social media platforms when it comes to colors/themes/interests.

I completed this exercise myself, and found myself drawn to hearts, the color purple, things that glitter, and bold lines.  You can see a snippet of it above.  It's definitely made me ponder and evaluate my current brand.  It's exciting to know that I'm a constant work in progress.  I am consistently growing and changing, so I plan to use this inspiration as a spring board moving forward to reinvent my own personal brand.

Think about what you want people to connect with you about.  Remember, like tends to attract like.  Or, at least, it attracts people who want to be like you.  So if your personal brand is strong, you should attract an audience that looks a lot like you.  Don't be afraid to let your inner style SHINE!  You give your audience permission to be who they are by being yourself.  Go out there and EMPOWER SOMEONE by discovering who you are and embracing it!

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