So let's start with what About.me is. My own About.me profile is pictured to the left. Basically, it is a free website that lets you create your own single web page.
So why would I need another social media page?
Well, here are 3 reasons to consider:
1. The simple answer is this is your online business card. And the neat thing, the crucial thing that makes this invaluable for me, is that I can link up all my other social media profiles and accounts, such as Twitter, Google+, LinkedIn, Blogger, Instagram, my company's blog, my company's Facebook, and my Pinterest page.
free business cards on the website that will have a QR code that links to your About.me page. These are perfect for bringing to networking events. For me, I might speak on a panel or go to a professional networking event, and I love to pass these out. These cards stand out from the crowd and make an impression. In that respect, I feel like they are more powerful than your regular corporate card. With a corporate card, if you ever leave the company, then the contact info is moot. However, with an About.me card, they can download it to their phone and always be able to contact you because it has your personal contact info. I could also make a separate business card for my blog, but I like the versatility of an About.me business card. It gives you a more well-rounded view of my background, and in a way, it lets me control my personal brand. I get to present myself in a way that is purposeful and thought out, rather than allowing them to stumble upon my different social media profiles through a Google search. The About.me business card is versatile and allows me the ease of just carrying one business card.
3. An About.me profile can build your credibility. I actually include a link to my About.me profile in my email signature at work. As a recruiter, it is wonderful because candidates can check out my profile before their interview, and it makes them feel like they know me. It puts a face to the name and makes me more approachable. It has also helped me get a seat at the table. Executives have commented on my About.me profile as well. I think it starts with simple curiosity when they click on the link, but the end result gets me more visibility. It allows me to showcase all my professional achievements that they might not otherwise know about, and thus it builds my credibility with them. Especially if you came to the company with lots of other rich experience, it is sometimes nice to remind others of that great background. These are also great for students. I have seen some wonderful profiles created by new graduates. They allow you to showcase your creativity while still being professional. Do not be afraid to provide links to these in your cover letters or resumes to help you stand out from other applicants. Just be sure you are looking at it through the lens of representing your personal brand. Be purposeful and strategic in what you write and the picture you choose.
So what do you think? Do you have an About.me profile already?
Or if you create one after reading this post, share it below. I would love to see it.
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